Development Strategies of WFBA in Asia-pacific Region

世界驰名品牌协会亚洲太平洋地区发展战略

         

      As a most active region in economy in current century, Asia-Pacific Region owns values of intangible assets of WFBA as much as USD3 trillion, with increasing speed 9% annually. Activities regarding evaluation of intangible assets, certification, ranking, advertisement, conference and other public relations involve some HKD 5 billion as a minimum annually. Subsidiary of WFBA in Asia sets the following goals, namely, establishing: 1. WORLD FAMOUS BRAND AUTHENTICATION COMMITTEE (Asia-Pacific Region). 2. WORLD FAMOUS UNREGISTERED BRAND, FIRM AUTHENTICATION COMMITTEE (Asia-Pacific Region). 3. INTANGIBLE ASSETS EVALUATION COMMITTEE (Asia-Pacific Region). 4. Bilingual language version of WORLD FAMOUS BRAND magazine and ANNALS OF WAROLD FAMOUS BRAND. 5. WORLD FAMOUS BRAND ARRANGEMENT COMMITTEE (Asia-Pacific Region). 6. one SERVICE CENTER OF INTANGIBLE ASSETS INVESTMENT & TRADE. 7. four agencies of WFBA in Asia-Pacific Region. 8. four international TV media cooperation organizations, one Chinese language cooperation website. Working objectives of WFBA in Asia-Pacific Region: Selection of 3,000 world famous brand enterprises and world class TV media annually in Asia-Pacific Region; publication of top 1,000 world famous brands in network media; that is, selecting 3 daily on average; select 3,000 world famous brands (including both registered and unregistered).

 

    

    世界驰名品牌协会亚太地区发展战略:亚太地区是本世纪经济发展最活跃的地区,驰名品牌无形资产的市场容量3万亿美元。年度增长速度9%,无形资产的评估、认证、排名、广告、会议等公共关系活动最少50港币亿消费需求。作为国际唯一的权威的世界驰名品牌协会机构,WFBA 的亚太地区机构发展目标是建立:1,世界驰名注册商标的认证委员会亚太机构;2,建立世界驰名非注册品牌认证委员会亚太机构;3,世界驰名品牌无形资产评估亚太合作机构2家;4,《世界驰名品牌》杂志、《世界驰名品牌年鉴》中英文对照版;5,世界驰名品牌排行榜工作委员会亚太工作组;6,世界驰名品牌无形资产投资、托管、交易等综合服务机构1家;7,世界驰名品牌协会亚太地区国家或地区级代理机构4家;8,国际级电视传媒合作机构4家、中文网站合作1家。亚太地区工作目标:亚太地区评选每年3000家世界驰名品牌企业。世界级电视传媒,网络传媒每年进行世界驰名品牌前1000名的排名播出,平均每天3家。评选出3000家世界驰名品牌(包括世界驰名注册商标、世界驰名非注册品牌)。