1. The
authorization of use of logo of WFBA, words and expressions such
as, “WORLD FAMOUS BRAND”, “世界驰名品牌”
and “世界驰名品牌协会会员企业”in
Chinese in product packing may directly produce famous star
effect for the product and the enterprise. “World Famous Brand"
advertisement effect may bring an enterprise into the world top
class in a short time, enhancing recognition degree of brand
products, services, and brand name. It's the same as inviting
famous stars to be ambassadors. But it's different from them
mainly because that the decreasing of popularity degree of stars
may direct bring to heavy of intangible values of the
enterprise. What’s more, the emergence of new stars also
contributes to loss of intangible values. On the contrary, star
effect of World Famous Brand will add new values to enterprises
with expansion of WFBA and its members. Enterprises may combine
the two which may be better choice.
2. Mutual
effect between public relations operations and its members
worldwide at present and in the future will bring enormous
advertisement effect for enterprises. This is because all World
Famous Brand enterprise members will be authorized to use same
“World Famous Brand”, “Member of WFBA, etc. in the product
packing and in introduction of enterprises. WFBA annual meeting,
WFBA Ranking List, and each advertisement of an enterprise which
is a member of WFBA are actually advertisements for the other
members and bring enormous profits for them.
3. WFBA
member enterprise gaining WORLD FAMOUS BRAND authentication will
greatly enhance its intangible values. WFBA establishes 5
committees and 9 departments, and one of them is WFBA Intangible
Assets Evaluation Committee. Committee members are from world
top account organization or institute. When an enterprise
becomes a member of "World Famous Brand”, the enterprise will
enormous profits and further increase the overall values of
assets. The enterprises will improve its good standing in total
capital operation and financial achievement. This of course
shows excellent performance to top management of a listed
company and enterprise.
世界驰名品牌协会给世界驰名品牌及其企业带来的利益：
1,授权在企业介绍产品包装上使用世界驰名品牌徽标，“世界驰名品牌”、“WORLD
FAMOUS
BRAND"、“世界驰名品牌协会会员企业”标示语，直接给企业和产品带来明星效应。“世界驰名品牌”的广告效应其是能够迅速提高品牌知名度到世界一流品牌产品、服务、企业商号的认知度。这点和聘请明星作广告、代言是一致的，但是区别于聘请明星作广告、代言人，主要是明星广告随着明星知名度的下降会引起无形资产损耗，新的明星的出现则无形资产加速加速损耗，世界驰名品牌的明星效应随着世界驰名品牌协会公共关系活动和会员的增加和重复的广告只有增值，不会随着时间推移而衰退。
企业也可以结合明星广告、代言促进品牌的双重明星效应。
2,世界驰名品牌协会的存在和未来在世界范围的
公共关系运作及其成员之间的相互影响，给企业带来巨大的广告效益。因为每个世界驰名品牌协会成员将被授权使用一致的“世界驰名品牌”、“世界驰名
品牌协会会员企业”等标识语，以及星形的协会徽标在所有的产品包装和企业介绍上。
年度世界驰名品牌颁奖大会、世界驰名品牌排行榜、每一次其他世界驰名品牌企业作广告都等于为已经获得世界驰名品牌的企业作广告。世界将带给每个成员的是相当于数百亿美金的广告投入。
3,世界驰名品牌协会企业获得世界驰名品牌认证后将因此在无形资产上得到极大升值。
世界驰名品牌协会下设5个委员会9个部门，其中就有世界驰名品牌无形资产评估委员会。委员会成员都是国际一流的会计师机构或协会成员，企业成为世界驰名品牌协会会员获取世界驰名品牌证书后
，可以从无形资产评估上获利数倍，从几亿到数十亿无形资产增益，从而带动总资产升值。企业将从财务运作上表现出总体资本运作的优良状态和业绩。
这个对上市公司和企业高管来说都是良好的管理业绩表现。
